The Rattle has grown to be a collective of 100 artists, bands, producers, MCs, labels, composers and music entrepreneurs. We collaborate on new ways of making, earning from and communicating music. We share the same space in London, and this year we open our second space in Los Angeles.
We started The Rattle with one clear vision. To resuscitate independent music culture. The Rattle welcomes all genres and diversity and our community acts as one. We work side by side and share our talents and successes. We work on each other’s records in our shared studios. We work on each others concerts, promotion and business ideas in our shared workspace.
Today the business of music is unrecognisable from the 20th century record industry. Music makers earn only 12% of the revenue. We don’t care for that statistic. So as a collective we design new technology, new apps, make new human connections and find new paths to allow artists to thrive.
To keep at the cutting edge, every day at The Rattle we have a guest expert in the space. Experts in music, publicity, art, film, finance, science and other fields. We adopt their wisdom to use in our own works.
What happens when we truly believe in independent artists? What happens when we have space and time to grow arts careers? What happens when the music technology of tomorrow is designed to serve culture, not shareholders? That’s what we’re here to find out.
Why is this needed?
Our founding mission is “to be the source of a cultural renaissance, and ensure artists never need to choose between a career and having a voice”.
From the 1960s until the digital revolution, iconic bands, artists and their accompanying social movements introduced millions to new ways of thinking. Counterculture changed minds, laws and shortened wars. Our society surfed on a tide of pop culture, with its course corrected by counterculture.
The post-internet music world is a different beast. Streaming has replaced buying music. Algorithms serves culture instead of humans. Where music television, magazines, clothing styles, genres and magazines would report on the exciting new developments in youth culture – society is now pulled along by brands.
By relying on streaming and legacy acts, the major label system has salted its own cultural fields. We however, exist to nurture the grassroots. We look at those still operating in the old system with sympathy.
We believe those on stage should reflect those off stage. As independents, we are free from top-down pressure, free to move quickly and free to focus on what is important about music. We tell stories, move people, bring people together, create new universes and transmit them to eager minds.
As a collective we are more powerful than the sum of our parts. We are The Rattle.Are you one of us?